Impact of Brand Equity on Consumer’s Purchase Intension- A Study on Some Furniture Companies in Bangladesh
Abstract
Abstract: This paper attempt to identify the impact of brand equity on Consumer’s Purchase Intension on Some Furniture Companies in Bangladesh. A total of 398 respondents were chosen for data collection. A structured questionnaire was designed based on Aaker model. Convenience sampling techniques was used to collect data from the respondents. SPSS-22 version software was used to analyze the data. Pearson correlation, regression and ANOVA have been used as statistical tools. Results show that there is significant relationship between brand equity and consumer purchase intentions. This research will help the policy makers to make new marketing policy and strategy for the development of furniture industry in Bangladesh.
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