E-Tourism: An Innovative and Sustainable Approach to Appreciate the Economic Growth in Bangladesh.

Abstract

Digitalization is a pre-condition to ensure sustainable growth. Bangladesh is not fully digitalized country but digitalization process is going fast which is helping every sector to appreciate individual profitability and significant growth. In this phenomenon, Information Technology (IT) is playing a significant role to drive the modern information driven world. IT is creating a bondage between the boundaries and across the sectors, cultures and economies. This study is a descriptive research in nature and done fully based on the secondary information. This study is concentrated on the potentiality of IT to market tourism and provide services to attract more tourists hence contribute more in the GDP of Bangladesh. Study shows that the economy of Bangladesh is growing where tourism sector is still under privileged but growing. In these circumstances, IT can influence the process of international network building which ultimately can speed up the process of economic growth. In the whole world, relationship between exports, tourism and economic growth is still ongoing. Tourism is one of the world’s most rapidly growing industries. It is an information intensive sector and IT’s are the key driver for developing countries (Bangladesh) in organizing and marketing their tourism products and services. Web adoption is this sector is very necessary to communicate and/or deliver travel services to a target market. Providing facilities for inquiry, reservation, communication and booking are examples of adoption of the web to provide travel services.