Challenges and Strategies in Large Companies to Attract and Return Human Capital

Abstract

In the last decades, human capital and talent have become its greatest differential, an intangible asset that generates competitive advantage in organizations. What are the challenges and strategies adopted by organizations to attract and retain human capital? This study aims to discuss the challenges faced and the strategies adopted in the retention of human capital in large companies. To understand this theme, five large companies from the Metropolitan Region of Campinas / SP - Brazil were surveyed. The research is applied, with a qualitative approach and explanatory purpose. The results of the research indicate that the companies surveyed gradually began to implement policies and ways of managing / leading with a focus on the retention of human capital. This is because they perceive the importance that the retention of human capital represents in creating a sustained competitive advantage. However, it is still necessary that the companies studied create a "value proposition" that contributes to attracting good employees; establish a balanced and efficient human capital management / leadership system with broad possibilities to retain and create a sense of "belonging" to employees; that the management / leadership of human capital is done in a way that helps to guide the career taking into account both organizational goals and personal growth and aspirations.