A STUDY ON FACTORS INFLUENCING ADOPTION OF DIGITAL TRANSACTIONS BY STREET-FOOD VENDORS

Abstract

Digital transactions, encompassing a wide range of electronic payments such as online banking, mobile payments, have become an integral part of daily life for individuals and businesses alike. This shift from traditional cash-based systems to digital platforms is driven by advancements in technology, increasing internet penetration, and the growing demand for convenience, speed, and security in financial transactions. To benefit from the adoption of digital transactions, it is essential to understand the factors influencing the adoption of digital payment methods among street food vendors. The paper aims to address this aspect by conducting a comprehensive study focused on the street food vendors of Guwahati city.

Keywords: Digital transactions, Street food, Street vendor.