A STUDY OF THE IMPACT OF JOB INVOLVEMENT ON ORGANIZATIONAL COMMITMENT IN PRIVATE SECTOR BANK IN GORAKHPUR: A CASE STUDY OF ICICI BANK
Abstract
This study investigates the dynamic relationship between job involvement and organizational commitment among employees in the private banking sector, focusing specifically on ICICI Bank in Gorakhpur city. Through correlation analysis, the research explores the extent to which job involvement influences organizational commitment, and vice versa. Job involvement, characterized by employees' engagement and dedication to their work roles, is examined alongside organizational commitment, reflecting their loyalty and attachment to the organization. By analyzing these constructs within the context of ICICI Bank in Gorakhpur city, the study aims to provide valuable insights into enhancing employee engagement and organizational success in the private banking sector.
Keywords: Job involvement, Organizational commitment, Private sector, Bank.