A REVIEW OF BUSINESS DYNAMICS: CHAOS THEORY AND ORGANIZATIONAL TRANSFORMATION

Abstract

The application of chaos theory to business management is examined in this research article, which focuses on actual situations that highlight concepts from the theory, including the Butterfly Effect, Nonlinear Relationships, Strange Attractors, Initial Conditions, and Bifurcations. The study examines case studies to show how seemingly insignificant choices or changes to starting circumstances can have significant and nonlinear effects on businesses and sectors. Examples of these case studies include Kodak's Lost Digital Opportunity, Facebook's Algorithm Changes, Blackberry's Decline, and Tesla's Impact on the Automotive Industry. Also included are instances from Apple Inc., Instagram, and Twitter. , Google, Franchise Models, Amazon, McDonald's, and Google are investigated to show how chaos theory ideas like fractals and strange attractor can be found in a variety of business settings. In today's quickly evolving business environment, the article seeks to shed light on the intricacy and unpredictability of business dynamics by highlighting the necessity of strategic and adaptive management techniques.

Keywords: Chaos theory, butterfly effect, companies, business management, nonlinear relationship.