POST COVID-19 HOSPITALITY BUSINESS AND SALES PERFORMANCE IN UYO METROPOLIS
Abstract
This study examined post COVID-19 hospitality business and sales performance in Uyo metropolis. The study was carried out due to the wide spread of COVID-19 pandemic which has presented a wide prevalence of challenges to the hospitality business, even after the lockdown of hospitality businesses. Based on this background, the study sought to determine the relationship between the independent variable using (hotel occupancy rate, revenue per available room and re-booking rate) as predictors of post COVID-19 hospitality business and sales performance in Uyo metropolis. The study employed the descriptive research design using survey method to collect data from 372 respondents as the sample of the study and drew inference on the total population of 11,561. The instrument for gathering data was an online Microsoft forms questionnaire distributed via whatsApps, Facebook and emails to the respondents. The demographic data collected were analyzed using frequency tables and percentages, while regression analysis was used in testing the hypotheses. Findings from result revealed that; there is a significant relationship between post COVID-19 hotel occupancy rate and sales performance in Uyo metropolis; also it revealed that there is a significant relationship between post COVID-19 hotel revenue per available room and sales performance in Uyo metropolis; it further revealed that there is a significant relationship between post COVID-19 re-booking rate and sales performance in Uyo Metropolis. Based on the findings of study, the researchers recommended that hotel managers should strategize to adopt emerging hospitality business models aiming at increasing the value and revenue of their available rooms. They also recommended that hotel managers should ensure they revive the confidence among their customers in terms of maintaining safety approaches in order to increase their occupancy rate. Finally, suggestions on future related research were made accordingly.
Keywords: Post COVID-19, Hospitality Business, Sales Performance, Uyo Metropolis.
