FACTORS THAT INFLUENCE NEGOTIATION OUTCOME IN INDIAN FAMILY BUSINESS OWNER
Abstract
Negotiation outcomes within Indian family businesses are influenced by various factors that are specific to the context of family dynamics and generational differences. This research paper aims to investigate the factors of experience, trust, credibility, and relationship dynamics and their impact on negotiation outcomes in Indian family business owners of different generations. The paper reviews existing literature to gain insights into the interplay of these factors and their significance in shaping negotiation processes and outcomes. Understanding these factors is crucial for effective decision-making, conflict resolution, and the sustainable growth of family businesses in India.
Keywords: Family businesses, Trust, Credibility, Relationship, Negotiation outcomes