Value creation in agri-food products in emerging economies: Evidences from Angola

Authors

  • Alvaro Dias Universidade Lusófona and ISCTE-IUL http://orcid.org/0000-0003-4074-1586
  • Joffrana Xavier Oliveira Instituto Superior de Gestão
  • Beatriz Corchuelo Martínez-Azúa Universidad de Extremadura
  • Pedro Eugenio López-Salazar Universidad de Extremadura

Abstract

Local products are underappreciated by Angolan consumers. However, there are some pioneer cases of local agri-food products that are valuing their producers. In as far as studies related to the creation of local value in Angola go, there is still a scarcity of literature. In this sense, the objective of this research is to shed light on what is being done in the field of value creation in local agri-food products.

This study is anchored on extensive field research and comparative case studies of three Angolan agri-food products. In-depth interviews to producers and retailers and field and product analysis were used to compare the strategies of value creation.

This article provides an operationalization of a model to assess value creation strategies on local agri-food products in emerging economies. We also provide empirical evidence from Angola, a country lacking scholar research.

Firms show some efforts to create value in the "information" dimension, materialized through careful packaging and labeling, conveying of a set of informative elements that strengthen local product benefits. The progress in the remaining four value creation sources is yet unclear. The 'product' benefits from more advanced production systems and customer relationships revealed a strong weakness due to the nonexistence of consistent work with the distribution channels.

Author Biographies

Alvaro Dias, Universidade Lusófona and ISCTE-IUL

Ãlvaro Lopes Dias received his Ph.D. on International Marketing in 2006, aggregation on Firm Economics in 2009, MSc in Strategy in 2003 and BaC in Management in 1994.  He was Associate Professor and Management and Economics Department Director at Universidade Autónoma de Lisboa (UAL), and he is currently Full Professor at the Instituto  Superior de Gestão (ISG). He is Professor at Universidade Lusófona. He is also collaborating with several institutions in Brazil and Angola as invited professor and co-supervisor of MSc and Ph.D. student. He was Director and founder of CEEFE/UAL - Research center for strategy and finance.

Joffrana Xavier Oliveira, Instituto Superior de Gestão

She is a Ph.D. student at the Department of Economics of the University of Extremadura (Spain). She has a background in Management, with an MsC in Strategy.

Beatriz Corchuelo Martínez-Azúa, Universidad de Extremadura

She is a Professor at the Department of Economics of the University of Extremadura (Spain). She has a background in applied economics, with a PhD in Economics and a Master in Economic Analysis (Spanish Institute of Fiscal Studies, Madrid). She teaches Microeconomics and Macroeconomics in the area of Foundations of Economic Analysis at the Faculty of Economics and Business.

Her main research lines focus on the study of economics of innovation and evaluation of R&D public policies where she has several researches and national and international papers published in scientific journals. She has also published several teaching books and scientific book chapters and has participated in several national and international conferences. She has been the leader of a Spanish regional competitive project and have participated as collaborator in other Spanish competitive projects as well.

She has been a visiting professor in different universities of Italy, France, Portugal, Bolivia and Colombia.

Pedro Eugenio López-Salazar, Universidad de Extremadura

Professor at Management and Sociology Department, Extremadura University(Spain). PhD in Business Administration, Master in Strategy and Marketing Management ( Executive Development Institute, Madrid) and Advanced Studies Diploma in Psichology of Social Intervention. Teaches Business Administration and International Business Strategies.

His main research lines focus on Creativity and  innovation; Strategy and Marketing Positioning ; Organization and Competitiveness. Have also several scientific book chapters about Management and Organizational Strategy.

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Published

2019-09-11

How to Cite

Dias, A., J. X. Oliveira, B. C. Martínez-Azúa, and P. E. López-Salazar. “Value Creation in Agri-Food Products in Emerging Economies: Evidences from Angola”. International Journal of Advances in Management and Economics, Sept. 2019, pp. 35-45, https://managementjournal.info/index.php/IJAME/article/view/612.

Issue

Volume 08 Issue 05 (2019) Sep.-Oct. 2019

Section

Articles