Key Factors for Engagement in Independent Financial Adviser (IFA) Services in Malaysia
Abstract
This paper investigates the engagement and selection criteria of Independent Financial Adviser (IFA) services by working professionals in Malaysia. From a sample of 133 MBA students, data was collected on the engagement of IFA services and four main attributes of IFA selection - personal characteristics, credential, competence and service attribute. Results suggest that although the engagement in IFA services is still at its infancy, respondents claimed that they were interested and willing to engage with IFAs. Characteristics of IFAs were found to be the sole significant attribute influencing the selection criteria of IFAs, while credentials, competence and service attribute were not important in the selection of IFAs.
Keywords: Financial planning, Consumer engagement, Independent financial adviser, Malaysia.