Dynamics of the Business Model of a Startup firm: a bioplastic case-study

Abstract

This article explores the business model of a bioplastics startup in an emerging industry. This business model exploration is given by using the RCOV framework [resources and competences (RC) to value or combine; the organization (O) of the business within a valuenetwork or within the firm's boundaries; and the value propositions (V) through the supply of products and services]. This study aims the different stages of a startup and its implications on its business model. The RCOV framework, drawn from the resource-based view (RBV), allows one to identify the core elements of the business model and to understand the dynamics between these elements and the environment of the company. Therefore, the business models are important tools for analyzing the trajectory of startup companies in innovation process.

Keywords: Bioplastics, Business model, Innovation, Startup, PHA