On the Way to the Basic Regional Marketing Strategy: Experience of the Volgograd Region

Authors

  • Lugovaya Olga Aleksandrovna
  • Frolov Daniil Petrovich

Abstract

Experience of introduction of place marketing in the Volgograd region is systematized and analyzed, stages and forms of this process are allocated, typical for Russian regions problems of strategic marketing planning are detailed. Practical recommendations about development of basic regional marketing strategy are offered.
Keywords: Identity, marketing strategy, Place marketing, Rebranding, stakeholders.

Published

2018-04-06

How to Cite

Aleksandrovna, L. O., and F. D. Petrovich. “On the Way to the Basic Regional Marketing Strategy: Experience of the Volgograd Region”. International Journal of Advances in Management and Economics, Apr. 2018, https://managementjournal.info/index.php/IJAME/article/view/300.