On the Way to the Basic Regional Marketing Strategy: Experience of the Volgograd Region
Abstract
Experience of introduction of place marketing in the Volgograd region is systematized and analyzed, stages and forms of this process are allocated, typical for Russian regions problems of strategic marketing planning are detailed. Practical recommendations about development of basic regional marketing strategy are offered.
Keywords: Identity, marketing strategy, Place marketing, Rebranding, stakeholders.
Published
2018-04-06
How to Cite
Aleksandrovna, L. O., and F. D. Petrovich. “On the Way to the Basic Regional Marketing Strategy: Experience of the Volgograd Region”. International Journal of Advances in Management and Economics, Apr. 2018, https://managementjournal.info/index.php/IJAME/article/view/300.
Issue
Section
Articles