The Relationship between Ecological Affection, Ecological Concern and the Green Shopping Behaviour in Brazil

Abstract

This research was to ascertain whether there is correlation between the following constructs: ecological affection, ecological concern and green purchase behavior. In pursuit of achieving the proposed objectives, a methodology characterized by exploratory search was used, adopting the simple transverse method in data collection process. Based on convenience sampling, the sample population consisted of women over 18 years old, and 500 responses were considered to be valid. We used Cronbach's alpha coefficients and the multivariate technique of exploratory factor analysis for data cleansing. The dimensions observed in the theory on the researched subject demonstrate theoretical support for the empirical results found in this study, showing similarities with the theoretical input, given the correlation between the independent variables and dependent variable.
Keywords: Ecological concern, Ecological affection, Green shopping behaviour.