Motivating Change, Continuous Innovation and Revitalization in the Management of Change: A Case Study in a Malaysian Public Financial Institution

Abstract

Revitalization is a crucial factor of a successful change process. This study was designed to investigate the relationship between motivating change and continuous innovation with revitalization. It employed quantitative research methodology in examining the said relationship against real-life scenarios of major change in a Malaysian public financial institution – Bank A. Through mail survey questionnaire, a total of 74 managers at all level completed the said questionnaires and made of the case study of this research. The findings of the study confirmed the positive relationship (association) of motivating change and continuous innovation with revitalization. Other than contributing to the body of knowledge over a subject which is empirically scarce, the study further renewed the importance of micro level analysis of a Malaysian public financial institution i.e. managers rather than only the macro level. The study prides its originality and ends with comprehensive practical recommendations for organization in blending the elements of motivating change and continuous innovation into arriving to the desired state of revitalization.
Keywords: Continuous innovation, Motivating change, Management of change, Public financial institution, Revitalization.