Study on the Identification of Romanian Perceptions on Manager/ Entrepreneurs Women

Abstract

The goal of this study is to identify the profile of woman manager/ entrepreneurs in Romania and to place it in the context of international studies which focused on identifying her personal and professional characteristics. For the purpose intended we used both qualitative research (in-depth interview with successful women manager/entrepreneur) and quantitative research (sampling). On the basis of these interviews were identified the characteristics according to which it should be built the profile of woman manager/entrepreneur in Romania (measured variables). In the second step of the research process we made a sampling with the purpose of evaluating the perceptions of women manager/entrepreneur employees who were previously interviewed regarding the characteristics identified by them as being relevant for the profile of their leader. The data collection instrument was designed based on the results of the conducted interviews. The sample consisted of employees of companies led by interviewed women manager / entrepreneur. Comparative approach of successful businesses run by women manager / entrepreneur in Romania represents a landmark in identifying the main difficulties and expectations related to the role of entrepreneur / manager that a woman who wants to manage a business it assumes. Women manager / entrepreneur from Romanian have great chances of success in their own businesses, and the differences between male and female managers / entrepreneurs are normal psychological differences. The study allows drawing a profile of the woman entrepreneur / manager in Romania using certain personality traits and aspects of the way of working and the practiced management style.
Keywords: Entrepreneurship, Management responsibility, Women, Work-family conciliation.