Factors Influencing the Customer’s Purchase Decision for Various Telecom Services-The Case of Select Districts of Punjab

Abstract

The one thing that is growing hand by hand with Indian population is the number of mobile service users. In fact by 2015 it is estimated that there will be more mobile phones then the people in India. Henceforth the need arises to meet the demands and preferences of this huge market segment. This study will try to study the customer preferences and the satisfaction level towards various telecom services providers in Punjab along with the factors influencing the purchase decisions of customers while buying a telecom service connection in Punjab. A sample of 300 respondents from three districts of Punjab participated in the survey. Some of the research techniques used in the study includes chi-square and factor analysis.

 

Keywords: Customer Preferences, Customer Satisfaction, Customer buying decision, Factor analysis, Mobile service providers.