Social Marketing
Abstract
This paper aims to review the social marketing definition. Also, it shows some factors that can effect on
social marketing. This paper depends on collected information, which collected from online databases on
the Internet. Social Marketing has negative effect from social problems and positive effect from
marketers and development. However, it has positive and negative effect from competition. Social
Marketing research, which is based on society, can be a valuable tool. Social Marketing research projects
are widely used by society to find solutions for society complex problems. The result of society problems is
affecting on people and their behavior.
Keywords: Marketing, Products, Social Problems, Society.
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