Factors Influencing Managers’ Environmental Sustainability Intention: A Conceptual Analysis
Abstract
In today’s increasing global competition, environmental sustainability has gained importance in the eyes of both researchers and managers. There is a critical need to better understand the managers’ perception of environmental sustainability concept. The purpose of this article is to develop a deeper conceptual understanding of the factors influencing managers’ environmental sustainability intention by utilizing theory of reasoned action. The paper proposes that primary stakeholder pressure has a positive effect on managers’ environmental sustainability intention, and suggesting that environmental sustainability cost acts as a negative moderator in this relationship. This study introduces conceptual tools for those aiming to do empirical research on environmental sustainability, and to explore the factors influencing managers’ environmental sustainability intention.
Keywords: Environmental sustainability, Primary stakeholder Pressure, Managers’ sustainability intention, Theory of reasoned action.
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