Volume 02 Issue 02: (2013) March-April 2013

Articles

• The Evaluation of Brand Extension through a Relationship Perspective Based on Trust

  Yacoub I

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• Exploring Kapferer’s Brand Identity Prism Applicability in Theatre

  Ciceo Andreea

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• Trade Openness and Economic Growth: The Case of Tunisia

  Soltani Hassen, Ochi Anis, Zaghdoudi Taha, Saidi Yosra

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• What Offers Albanian Reality in Organizational Communication?

  Pjero Elenica, Agaraj Xhiliola, Sinanaj Shkelqim

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• The Contribution of Services to Exports in Emerging Europe Countries

  Chiriacescu Bogdan

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• Integrating Experiential Marketing of Festival Activity to Promote Local Cultural Industry Development

  Lee Ching Sung, Chao Chen Wei, Shry Oliver F

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• Crisis communication failures: The BP Case Study

  Mohamed Mejri, Daniel De Wolf

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• Monetary Policy Rules Evaluation Using a Forward Looking Model for Romania

  Ana-Maria Săndică, Alexie Alupoaiei

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• Theory, Practice and Characteristics of Management in Serbia

  Svetlana Vukotic, Tatjana Milivojevic, Nebojša Zakic

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• Determinants and Consequences of “Tone at the Topâ€

  Anca Monica Staicu, Raluca Iulia Tatomir, Aurora Costina Lincă

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• Who is afraid of Qualitative Research? A Compromise Accounting Research Failure in Improving accounting Practices

  Theresia Woro Damayant

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• The Development of Accounting through the History

  Hikmat A Alrawi, Mohamud Ambashe

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• The Implementation of E-commerce Application in Bumiputera Small and Medium Enterprises (SMEs) in Malaysia

  N. Muhd. NA Rahman, Zuraidah Sulaiman, A. Bakar A Hamid, Zainab Khalifah

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• Compassion and Corporate Social Responsibility

  Daniel Singer, Michael Dewally, Susan Flaherty

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• Economics: The Introductory Lesson to be Taught and Learned

  Andrei LC

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• Managers’ Perception of Factors Influencing Dividends Decision in Nigeria

  Akinyomi Oladele John

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• Effect of Social Media Pertication in the Workplace on Employee Productivity

  Ycliffe Misuko Nyaribo, Assa Gakui Munene

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• Assessing Customer Relationship Management (CRM) Practices at National Investment Bank (NIB) Ghana Limited: (A Study of the Cape Coast Branch)

  Kwamena M, Nyarku .

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• The Phillips Curve – The Case of Indian Data

  Amaresh Das, Frank Martin

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• Data Discovery Tools and Marketing-Comparative Case Study

  Tuţă M, Zară IA, Munthiu MC

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