Ladi Daodu and Amiya Bhaumik (2024) “COMPARATIVE ANALYSIS OF THE IMPACTS OF BUSINESS ANALYTICS ON MARKET ADAPTATION OUTCOMES; MARKET LEADERSHIP, COMPETITIVENESS AND SUSTAINABILITY”, International Journal of Advances in Management and Economics, pp. 132–145. Available at: https://managementjournal.info/index.php/IJAME/article/view/792 (Accessed: 21 May 2024).