LARUCCIA, M. M.; RODRIGUES, A. P.; TRISTãO, J. A. M.; JúNIOR, J. P.; BAIRON, M. C. P. R. S. Brand Innovation and Sign Mobility of Slogans: An Analysis of Coke Slogans. International Journal of Advances in Management and Economics, [S. l.], 2018. Disponível em: https://managementjournal.info/index.php/IJAME/article/view/321. Acesso em: 18 may. 2024.