SUNG, L. C.; WEI, C. C.; F, S. O. Integrating Experiential Marketing of Festival Activity to Promote Local Cultural Industry Development. International Journal of Advances in Management and Economics, [S. l.], 2018. Disponível em: https://managementjournal.info/index.php/IJAME/article/view/255. Acesso em: 22 may. 2024.