IS E-Commerce Transforming the Indian Buying Scenario

Authors

  • Murthy DN ISBR Business School, Bangalore, Karnataka, India.
  • Sumanth K IFIM Business School, Bangalore, Karnataka, India.
  • Khurrum Bhutta 3FT-MBA program Management Department, College of Business, Ohio University, Athens Ohio, USA.
  • Narendra Rustagi Professor, School of Business, Howard University, Washington DC, USA

Abstract

This research looks at the changing perceptions of e-commerce by Indian consumers. Literature study was done to understand and what are the factors (demographic or otherwise) that have been playing a role in online buying patterns and behavior. Researchers decided to gauge the mood of the buyers and decided to conduct a survey and follow (observe) a live case i.e. launch of Moto G exclusively on flipkart. This case study is presented to illustrate these changes and support research findings derived from the survey. Motorola’s recent launch of its Moto G smart phone through Flipkart (an online retailer), provides interesting insights to the changing behaviors in an Indian buying scenario.

Keywords: E-commerce, Buying behavior, Indian consumer, Online shopping.

How to Cite

DN, M., S. K, K. Bhutta, and N. Rustagi. “IS E-Commerce Transforming the Indian Buying Scenario”. International Journal of Advances in Management and Economics, Jan. 2018, https://managementjournal.info/index.php/IJAME/article/view/517.

Issue

Volume 04 Issue 01: (2015) Jan.-Feb. 2015

Section

Articles