The Main Determinants of Firm’s Revenues: An Empirical Analysis of Kazakhstan Telecommunication Market

Abstract

Understanding the determinants of firm’s revenue generation has a vital importance on management decisions, yet often this is a misunderstood matter. Previous research attempting to model the relationship between firm’s revenues and its determinants ascribe too much importance on factors within management’s control and as a consequence overemphasizing competitive aspects. The author by using data from a single consumer product market in a country with growing population, incomes and consumer spending, demonstrates a case where the effect of competition disappears and attributes this result to the characteristics of the country and economy.
Keywords: Revenues, Competition, Market share, Growth.