Bancassurance Development in Europe

Abstract

The aim of this article is to analyse different aspects of the bancassurance phenomenon that is unquestionably one of the most important trend in the evolution of the European financial services industry. The first part of the article provides a short description of the phenomenon, examining its main drivers of development.The second part is devoted to more specific issues of the bancassurance phenomenon in the European market.
Keywords: Bancassurance, CEE bancasurance market, Life insurance products, Non-life insurance products.