International Journal of Advances in Management and Economics (IJAME)

ISSN:2278-3369
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TitleAn Evaluation of the Impact of Customer Relationship Management (CRM) on Customer Retention (CR) at LIPCO. (Legally Independent People’s Corporation) (South Africa)
AuthorAnis Mahomed Karodia
AbstractOrganisations are in constant race to increase profits, keep the current customers and gain or recruit new ones, competing for customers on a globalized market like never before. One of the many sets of tools aims at aiding the interaction between the organization and customer are Customer Relationships Management methodologies. CRM is aimed at building strong long term relationships that keep customers coming back repeatedly. It aims to help organisations build individual customer relationships in such a way that both the firm and the customer get the most out of the firm and the customer get the most out of the exchange, providing both parties with long-term benefits.
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