International Journal of Advances in Management and Economics (IJAME)

banner8 banner
Contact e-Mail

TitleIs E-Commerce Transforming the Indian Buying Scenario
AuthorDN Murthy
AbstractThis research looks at the changing perceptions of e-commerce by Indian consumers. Literature study was done to understand and what are the factors (demographic or otherwise) that have been playing a role in online buying patterns and behavior. Researchers decided to gauge the mood of the buyers and decided to conduct a survey and follow (observe) a live case i.e. launch of Moto G exclusively on flipkart. This case study is presented to illustrate these changes and support research findings derived from the survey. Motorola’s recent launch of its Moto G smart phone through Flipkart (an online retailer), provides interesting insights to the changing behaviors in an Indian buying scenario.

Open Access Policy || Publication Ethics
The publication is licensed under a Creative Commons License (CC BY)Licencia de Creative CommonsView Legal Code
Copyright© 2012, All Rights Reserved: International Journal of Advances in Management and Economics (IJAME)
Visited User :Visitor Counter