International Journal of Advances in Management and Economics (IJAME)

ISSN:2278-3369
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TitleIs E-Commerce Transforming the Indian Buying Scenario
AuthorDN Murthy
AbstractThis research looks at the changing perceptions of e-commerce by Indian consumers. Literature study was done to understand and what are the factors (demographic or otherwise) that have been playing a role in online buying patterns and behavior. Researchers decided to gauge the mood of the buyers and decided to conduct a survey and follow (observe) a live case i.e. launch of Moto G exclusively on flipkart. This case study is presented to illustrate these changes and support research findings derived from the survey. Motorola’s recent launch of its Moto G smart phone through Flipkart (an online retailer), provides interesting insights to the changing behaviors in an Indian buying scenario.
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