International Journal of Advances in Management and Economics (IJAME)

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TitleBusiness Strategy, the key determinants of SME growth in Kosovo
AuthorVenet Shala
AbstractSmall and medium enterprises (SMEs) are considered to be the engine of economic growth through employment generation, contribution to GDP, technological innovations and other aspects of economic and social development. SMEs are also important because they are key drivers of employment and economic growth. The growth of SMEs depends on ability of those firms to apply strategic management. In that context, strategic management is very important for small and medium enterpriese in the time of global competition, technological change and increased dynamics in markets. Even if many entrepreneurs do not formulate business plans, the strategic planning and systematic decision-making can be considered a key determinant of survival and success of small firms. The paper examines the relationship between strategic management and small and medium enterprises (SME) growth in terms of empirical analyses that include various strategic planning elements.

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