International Journal of Advances in Management and Economics (IJAME)

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TitleExamining Paradigmatic Differences on Attitude Formation and Change: Evidences from Telecommunications Sector in Oman
AuthorArshi A Tahseen
AbstractThe underlying dimensions of attitude formation have been largely attributed to moderator and methodological approaches. Methodological approach involves consumer attitude formation based on consumers’ direct experiences with the product and services. On the other hand moderator approach focuses on intervening variables that impacts consumer attitude even if the consumer does not have direct experience with the products and services. Consumers from the telecommunications sector in Oman were surveyed and findings have significant managerial implications which indicate that the moderator variables can significantly impact consumer decision making.

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